“Brands In Play" is the go-to podcast for brands to succeed in this next era of marketing, where brands don’t interrupt the experience, they become part of it.
"Brands in Play" is where marketing meets the pulse of culture. This podcast is for marketers, brand leaders, agencies, and studios looking beyond the usual playbook. Each week, we’re joined by industry leaders to break down how brands are leveraging entertainment, gaming, and immersive technology to redefine audience engagement and drive meaningful impact. Through expert insights and real-world case studies, we examine the strategic role of these emerging verticals in shaping the future of marketing and creating deeper consumer connections.
Marketing is more challenging than ever, as shrinking attention spans, content overload, and ad blockers make it harder for brands to connect through traditional media. To stay relevant, brands are turning to entertainment, gaming, and immersive technology to build deeper engagement and long-term affinity. "Brands in Play" explores these strategies, offering insights from industry leaders and real-world case studies to help marketers adapt and create meaningful connections.
Nic Hill
Innovation and immersive tech
Nic Hill is the Co-Founder and Chief Innovation Officer at Sawhorse, where he spearheads immersive brand campaigns at the intersection of technology, storytelling, and gaming. With a background in film and creative content, Nic has developed innovative campaigns for major global brands—driving audience engagement through interactive, future-focused solutions. Passionate about the fusion of marketing, technology and creativity, he champions collaboration across disciplines to deliver high-impact storytelling.
Albane Prioux
Strategy and insights
With over 11 years in brand marketing, Albane Prioux helps top companies expand into emerging verticals—particularly gaming, immersive tech, and virtual worlds—by crafting data-driven global strategies and robust measurement frameworks. Passionate about merging creative innovation with tangible impact, she leverages insights, analytics, and strategic partnerships to keep brands ahead of the curve in a rapidly evolving digital landscape.
