“Brands In Play" is the go-to podcast for brands to succeed in this next era of marketing, where brands don’t interrupt the experience, they become part of it.
"Brands in Play" is where marketing meets the pulse of culture. This podcast is for marketers, brand leaders, agencies, and studios looking beyond the usual playbook. Each week, we’re joined by industry leaders to break down how brands are leveraging entertainment, gaming, and immersive technology to redefine audience engagement and drive meaningful impact. Through expert insights and real-world case studies, we examine the strategic role of these emerging verticals in shaping the future of marketing and creating deeper consumer connections.
Marketing is more challenging than ever, as shrinking attention spans, content overload, and ad blockers make it harder for brands to connect through traditional media. To stay relevant, brands are turning to entertainment, gaming, and immersive technology to build deeper engagement and long-term affinity. "Brands in Play" explores these strategies, offering insights from industry leaders and real-world case studies to help marketers adapt and create meaningful connections.
Nic Hill
Innovation and immersive tech
Nic Hill is the Co-Founder and Chief Innovation Officer at Sawhorse, where he spearheads immersive brand campaigns at the intersection of technology, storytelling, and gaming.
With a background in film and creative content, Nic has developed innovative campaigns for major global brands, driving audience engagement through interactive, future-focused solutions.
Passionate about the fusion of marketing, technology and creativity, he champions collaboration across disciplines to deliver high-impact storytelling.
Produced by
Edward Regue
Producer
Edward is the Producer of Brands in Play, bringing storytelling, structure and energy to every conversation behind the mic.
BRANDS IN PLAY
The podcast where we explore immersive marketing and the people leading it!
